#2: Bob Willard: Truly a Green Movement Champion

BobWillardBob Willard is a true green movement champion and an internationally known speaker, author of resources for sustainability champions and a person I have admired for years. In fact when I was studying for my masters certificate in Sustainable Innovation Bob’s name came up in many lectures and in the must read book list. He has authored 4 well-known sustainability books and sits on the advisory board of The Natural Step Canada. Plus is on the core faculty of the International Society of Sustainability Professionals (ISSP) and has been named to the “Best for the World Overall” list of B Corps the last three consecutive years.

RESOURCES:

Future Fit Benchmark – The FutureFit Business Benchmark offers a set of performance criteria that describe a company that is fit for the future.

Interface – Ray C. Anderson – Moving towards a more sustainable way of doing business.

CSR Wire – Get all the corporate social responsibility and sustainability news, reports, events and information.

Environmental Leader – Green business and corporate sustainability news with free daily email newsletter for business readers.

The Guardian – Latest news, world news, sports, business, comment, analysis and reviews from the Guardian, the world’s leading liberal voice.

Chris Lazlow – Sustainable Value Partners – You can improve your business performance and achieve sustainability leadership. … where they can make a difference to society and create business value.

Business Case Simulator – A simulator tool to estimate potential bottom-line benefits from smart sustainability-related strategies, within three to five years.

BOOKS:

Green to Gold by Andrew Winston & Daniel C. Esty – How Smart Companies Use Environmental Strategy to Innovate, Create Value, and Build Competitive Advantage.

Cannibals With Forks: The Triple Bottom Line Of 21st Century Business by John Elkington

The Triple Bottomline by Andrew W. Savitz – Get Sustainable.net

Sustainable Company, Sustainable Value, Embedded Sustainability all by Chris Lazlow – Sustainable Value Partners

MAGAZINES:

Harvard Business Review

MIT Sloan – RSS Feeds

The Economist

IF YOUR GREEN GENIE POPPED OUT OT THE BOTTLE AND GRANTED YOU ONE WISH, WHAT WOULD YOU WISH FOR?

I wish the business community would go public with how helpful sustainable/green strategies are and that this is good business. I think the investors in the green community know this, but have not gone public yet.

GIVING BACK:

Two Degrees – Degrees Food is a Buy-One-Give-One Food Company. For every product YOU BUY, WE GIVE a meal to a hungry child. Help us raise the bar to end hunger.

CONTACT INFO:

Website lists all of Bob contact info: http://sustainabilityadvantage.com

Twitter: @bob_willard

 

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